Panel on BM design at SMS Berlin
Panel with Raffi Amit and Clayton Christensen on The Art and Science of Business Model Design, during the SMS conference in Berlin
“This panel connects the discourses on business models, disruptive innovation, and design by considering business models as design artifacts. Managers and entrepreneurs are the architects and system designers who conceive of innovative business models that may disrupt entire industries. The objectives of the proposed panel include: to address the community of academics, business practitioners, and consultants (the “ABCs”) to generate a deep dialogue about business model research and its applications, specifically with respect to industry disruption; to examine the roles of founders and top managers as architects and designers of their business models; and to highlight research opportunities at the intersection of business model research, disruptive innovation, and design (web)